Be In Your Corner
Honest, practical advice from someone who's been there.
- Founder support calls for decision-making and clarity
- Soundboarding new ideas, tricky moments and pivot points
- HR support and organisation
Operations and digital studio · Northern Rivers, NSW
Behind Every Label Is a Strong Base Layer.
Foundations for brands that scale. I'm a boutique consulting partner for fashion and lifestyle founders, helping you turn ambition into a strategy you can actually act on.
What We Do
Four Ways I Can Help
Pick one, or mix and match. Every engagement starts with a chat about where you are and what's getting in the way.
Build Your Foundation
Simple systems and workflows that hold your brand up as it grows.
- Platform selection and setup: Shopify, email, shipping
- Backend organisation for inventory, fulfilment and logistics
- Automation of repetitive tasks
- AI implementation
Simplify Your Strategy
Clear, founder-friendly growth strategies. No MBA required.
- Website, product and customer journey audits
- Launch, sales and marketing planning
- Pricing, profit margins and prioritisation
Get It Off Your Plate
Project-based or ongoing support, whenever you need an extra pair of hands.
- Website updates, product uploads and collection builds
- Email flows, landing pages and campaign setup
- AI tool setup, reporting and tech cleanups
- HR admin
Who I Am
Hi, I'm Libby
I've spent over a decade inside fast-growing fashion, beauty and lifestyle brands, working across systems, teams, operations and eCommerce.
I know what it's like when the brand is growing faster than the backend can keep up. Base Layer Studio is where I work one on one with founders to fix that, so you can get back to the part of the business you love.
- Shopify and Shopify Plus Platforms
- 3PL, freight and customs Logistics
- Supplier relations Product
- Email and Klaviyo Retention
- Systems, ERP and AI Operations
What Founders Say
Kind Words From Founders
"Her strategic advice has been invaluable in helping me expand from a service-based business into product, and her ongoing support has given me clarity and confidence in this new chapter."
"She's helped me make sense of my strategy, refine my online presence, and map out a digital plan that feels clear and achievable."
"Working with Libby feels like a natural next step: thoughtful, strategic, and perfectly aligned with our ethos."
Contact
Let's Talk
Tell me a little about your brand and what's on your plate. I'll get back to you to set up a chat.
libby@baselayerstudio.co